DeviantART's Epic Logo ContestTypographical Part
It's important that a logo's typography is well executed. For this logo I started with a standard font and adjusted the letterspacing untill it was just right. After that I created the outlines and started manipulating the letters' shape.
When you design a logo, you should be aware that the typograpical part must be unique
too. When I'm going to use this logo without the dA-initials, people will still see the edges on the 'd' and the 't'. That means there's still a visible element that people can connect with the branding of deviantART.Illustration
We were asked to design something using the initials 'dA'.
I started by doing some sketches in my sketchbook. I dislike to start working digitally. The first thing I did was creating a logo by using my normal handwritting. Starting from there I simplified
the shape. What started as a nonchalant writting turned into a steady
What do you mean by flexible? During the production of this logo I kept in mind that the initials will be used on people's deviations, deviantWEAR ... Every deviation is different. While one deviation is geometric, another is very swirly. That's why it was important to find a balance
between sharp and rounded corners, straight and curving lines ...
The initials for this logo have a rounded shape. But the top and bottom both part of the letters are cut into a straight line.
Using this line the logo can be positioned on the right angle
. The rounded shapes in combination with those straight lines ensure that the logo keeps in harmony
irrespective the kind of work that's being dealed with.Typographical Part + Illustration
To make sure that the typography part and the illustration fit together, I used similarities building them. The 'Deviant' in DeviantART is behind the ART and the 'd' in dA is behind the A.
This community got two sides. It's got the social (meeting friends, discussing, doing arttrades ...) and the showoff side (submitting art, promoting your works). The community's primary objective is to give artists the chance to show of their artwork. That's why I've chosen to put ART or A in front of Deviant or d. Also this visualizes 'the artist behind the work'
Athough the illustration is more rounded, it definatelly shows a similar slope
as used on the letters 'd' and 't'. The illustration is in balance with the logo's typographical part. Both the angle, the size and position of the illustration can be adjusted to create the desired combination. It works!Final note
I had great fun designing a logo for the deviantART-community. As a graphic designer I'm still looking for work. The last five days I spend working on this logo. So yes I had quite some time to think of a nice idea and to create a logo that this community disserves.